Become a TRUSTED AUTHORITY

Increase your influence in 3 easy steps!

To be successful at Word of Mouth Marketing requires influence.

Fortunately, influence is as simple as 3 essential Cs —

• Stake your CLAIM – No one will know how AMAZING you are if you aren’t sure of it first!

• COMMUNICATE your value – Most entrepreneurs market themselves from the wrong perspective.  They talk about their history, their expertise and their products and services.  Savvy marketings communicate from the prospect’s perspective!

• Always be CONGRUENT –  No one is perfect, right?  Yet a simple slip, perceived in the wrong context can hurt your TRUSTED AUTHORITY status.  Be sure you know your weaknesses and create a plan to shore them up!