Become a TRUSTED AUTHORITY
Increase your influence in 3 easy steps!
To be successful at Word of Mouth Marketing requires influence.
Fortunately, influence is as simple as 3 essential Cs —
- Stake your CLAIM –Â No one will know how AMAZING you are if you aren’t sure of it first!
- COMMUNICATE your value – Most entrepreneurs market themselves from the wrong perspective.  They talk about their history, their expertise and their products and services.  Savvy marketings communicate from the prospect’s perspective!
- Always be CONGRUENT – Â No one is perfect, right? Â Yet a simple slip, perceived in the wrong context can hurt your TRUSTED AUTHORITY status. Â Be sure you know your weaknesses and create a plan to shore them up!
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