Become a TRUSTED AUTHORITY
Increase your influence in 3 easy steps!
To be successful at Word of Mouth Marketing requires influence.
Fortunately, influence is as simple as 3 essential Cs —
- Stake your CLAIM – No one will know how AMAZING you are if you aren’t sure of it first!
- COMMUNICATE your value – Most entrepreneurs market themselves from the wrong perspective. They talk about their history, their expertise and their products and services. Savvy marketings communicate from the prospect’s perspective!
- Always be CONGRUENT – No one is perfect, right? Yet a simple slip, perceived in the wrong context can hurt your TRUSTED AUTHORITY status. Be sure you know your weaknesses and create a plan to shore them up!